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Tracie Rohn

Tracie graduated magna cum laude from Northern Arizona University with a Bachelor of Science degree in Advertising and a minor in Business Administration. In December 2010 Tracie joined Intesource as part of the Client Services team. She works closely with clients to develop, organize and execute successful sourcing events along with vendors to familiarize them with the e-sourcing strategy. When not at work, Tracie spends her free time on the mountain trails around the Phoenix Valley and takes every opportunity to head up north to her college town to go snowboarding.
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Recent Posts

Look outside the Box: Stretch Your Advertising/Marketing Dollars

Posted by Tracie Rohn on Sep 8, 2016 8:00:00 AM

Let’s say you were challenged to solve a complex math equation with a paper and pencil or you could solve the equation with a computer program that would provide results more quickly that you could manually—the method you choose to get to the final solution is somewhat of a no-brainer—you choose the easiest, fastest and most efficient route to solve your problem.

I think it’s safe to say that just about every organization has advertising/marketing spend included in their annual budget.  As an example, in 2015 Grocery Retailers averaged about 2.5 billion dollars in advertising expenditures. How can you ensure your organization is managing that spend most effectively and efficiently? 

Advertising and marketing are an integral part of any organization and the challenge for Marketing Professionals becomes coming up with new and creative ways to stretch those dollars on a daily basis.  

Imagine if you had a way to streamline some of your day-to-day operations and could focus your attention elsewhere.

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Topics: e-Sourcing Strategy, e-Sourcing Successes

Strategic Sourcing—the myth, the legend, the hero

Posted by Tracie Rohn on Jul 7, 2016 8:00:00 AM

We have heard this buzzword “Strategic Sourcing” more times than we can count on all of our fingers and toes but the truth is this—in the procurement world this one phrase you don’t want to forget or ignore. What does it all mean? What myths about strategic sourcing exist? What accomplishments has strategic sourcing achieved that could be seen as legendary? And of course everyone loves a hero—why is strategic sourcing the hero you need in your organization?  

The Myth:

Lowest Cost is ALL that matters.

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Topics: Motivational, e-Sourcing Strategy, About e-Sourcing

Sourcing Beyond Dollars and Cents

Posted by Tracie Rohn on Feb 4, 2016 8:00:00 AM

Measuring sourcing success comes in a variety of ways. The first place owners tend to look is at the bottom line - what does this mean for profit and loss? 

Of course, looking at the cold hard numbers is incredibly important for the success of any organization but those in the procurement industry have to look outside the box and explore less tangible measurements for success. 

Andrew Bartolini of Ardent Partners and CPO Rising discusses the importance of developing metrics to help measure the less concrete aspects of procurement, in the article “CPO Scorecard - How to Keep Score in Procurement”.  

According to Ardent Partners these four points will help create a reliable and balanced measurement system:

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Topics: Strategic Sourcing In The News, Analysts & Research

Results in sourcing through partnership

Posted by Tracie Rohn on Nov 13, 2015 8:30:00 AM

Successful sourcing requires more than a tool. It’s been well documented that many organizations that have eSourcing software don’t use it, or use it very little. That’s why we at Intesource have always taken a different approach. We partner with our customers -  guiding them every step of the way.

As a member of the Client Services team, I have daily interaction with both buyers and suppliers. It’s this visibility to both sides of the process that has given us an edge in becoming familiar with what it takes to make an eSourcing event successful.

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Topics: A Day in the Life, e-Sourcing Best Practices, About e-Sourcing

Is your indirect spend flying under the procurement radar?

Posted by Tracie Rohn on Sep 3, 2015 7:30:00 AM

In terms of reverse auctions it seems natural to host e-sourcing events for direct spend areas where the procurement processes are more formal and spend data is more readily available for analysis purposes.  These of course, are excellent categories to leverage as they often produce exciting results but the question has to be asked, what else is out there?

Evidence indicates that indirect spend is by far the biggest source of non-compliant, or maverick, spend. As an organization, it is important to examine the not so obvious options. What haven’t we explored yet? Where else are we spending money?  Whether you are a retailer, a restaurant, or a manufacturer there is always a new area of spend that can be reviewed to ensure your company is not only receiving the most competitive pricing but also receiving the level of service you need from your suppliers/providers. 

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5 Steps to Procurement Transformation

Posted by Tracie Rohn on Apr 2, 2015 9:30:00 AM

At the beginning of March we hosted Innovation 2015 our annual conference, where Dr. Soheila Lunney, of the Lunney Advisory Group, provided attendees with a lot of great information to take back to their management and procurement teams.

One topic discussed was that Procurement Transformation is a Process. Effective changes within an organization are not going to happen overnight and will take ample support, planning, time and effort.

Procurement’s role is seen as ever-changing and can focus on the goal of saving money in the short term to utilizing strategic sourcing and procurement processes which aim to produce value in the long term.  

Over the past few years procurement teams are gaining recognition and are beginning to play a larger and more strategic role in the overall corporate growth and delivering sustainable business results. The procurement transformation has proven itself to be well worth it as we heard time and time again from customers who attended Innovation.

According to Lunney, successful transformations require five things:

  1. That they are designed holistically

    Plans and strategies should seek to understand relationships within the organization while understanding how everything works together as a whole to provide a successful outcome.
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Topics: Motivational, e-Sourcing Strategy, Innovation Conference

2014: Top 10 Blog Posts from the e-Sourcing Society

Posted by Tracie Rohn on Jan 15, 2015 7:00:00 AM

With 2014 becoming a distant memory and New Year Resolutions set (and maybe already broken) we can take a look back on our most popular blog posts from the previous year. Not only is this a favorite post each year, but it's also useful as it serves as informal research about what you, the reader, found to be interesting topics. Page views don’t lie (although they may be slightly skewed based on when the post was published). 

In 2014, there was a strong interest in procurement strategy and the value of procurement. And I’m particularly proud that the most popular post was authored by none other than yours truly.

Be sure to check out any of these great posts you might have missed:

  1. 10 Reasons You Shouldn't Invest in Sourcing and Procurement Technology

  2. Three Key Strategies for Driving Sourcing Innovation (Part 2)

  3. Improve Your Company's Valuation with e-Sourcing

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Topics: About e-Sourcing

The “e” in e-Sourcing means more than you think

Posted by Tracie Rohn on Aug 28, 2014 9:40:00 AM

At first glance most things have a simple meaning but as you get a more in depth understanding the different meanings will begin to materialize and you'll have a more comprehensive view of the item/subject. 

Think about the first time you and your best friend or significant other met.  You knew that they were “essentially good” and something that you wanted to be a part of your life.  As you got to know each other more information was exchanged and that relationship became more complete and extensive.

At face value e-sourcing is a faster and more transparent way to facilitate the negotiation process using a web based platform.

After working closely with clients and vendors over the past few years I have realized that e-sourcing is much more than what you see at first glance.


  • Most e-sourcing providers offer technology then tack on services as an add-on.  We've found an all-inclusive, full-service approach to be much more effective - allowing even the most complex RFXs to run time and time again seamlessly.  The results have proven that hosts save a significant amount of time and money with the support of e-sourcing experts throughout the sourcing process.
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World Cup Fever Meets Procurement Technology

Posted by Tracie Rohn on Jul 3, 2014 7:00:00 AM

The past few weeks the World has been alive with the fever of the 2014 World Cup, there have been over 1 billion Facebook posts about the World Cup!  It’s been tough to avoid, why anyone would want to baffles me—it’s the greatest game on earth (ok, maybe that is just my opinion), but ultimately the surprising success of the US Team has drawn even non-soccer fans to their TV’s to cheer on their country.  I’ve watched almost every game and then it hit me—the success of each team is based on so many factors which, strange as it seems, parallel with what it takes to execute a successful e-sourcing event.


You cannot win a soccer match without thoroughly planned strategy and tactics.  There is a systematic approach behind every pass of the ball, every corner kick and every run down the field.  This is similar to the necessary strategic plan behind employing procurement technology, and specifically - an e-sourcing event. Whether the best option for a particular category is an RFI, RFP or RFQ (or a combination of any or all)—the setup, execution and award of business are well thought out with a goal in mind (pun intended).

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Topics: Strategic Sourcing In The News, e-Sourcing Strategy, e-Sourcing Fun & Games

The Anatomy of a Great Sourcing Strategy

Posted by Tracie Rohn on May 8, 2014 7:00:00 AM

E-Sourcing is a powerful tool available to procurement professionals which helps to optimize productivity, lower annual spend and increase efficiencies.  Each e-sourcing event is unique but there are integral pieces that need to be in place to ensure success.

  1. Opportunity Assessment 
The first and often most essential piece of the puzzle is analyzing the total spend of the organization and breaking that down into smaller categories.  Once categories have been identified it is helpful to determine which ones hold the most priority (commodity based pricing, poor quality, etc.) Understanding the supplier base and spend for a particular category will help determine the viability and strategy of an online RFx.  Don’t forget to look at forecasted budgets and business plans to know what additional demands must be met when validating categories.
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Topics: About e-Sourcing